Social Business and Real Estate

Archive for February, 2012

Mathis Brothers added another feather to its hat by opening its latest store in Ontario, California in 2007. This marked the ninth location of the company overall as a part of the continued growth of the American furniture retailer that has been enjoying tremendous success in the recent years. The Ontario store is the largest retailer in the state of California and makes up a large area of 400,000 square. Not only does that tell the story of the success that the Oklahoma based furniture retailer has enjoyed in the state but would prove to be a great incentive for the local consumers to be attracted to this comprehensive home furnishing retail brand.

Mathis Brothers Furniture covers a wide range of furnishing products that include living room items such as sofas, sectionals and recliners, bedroom furniture such as beds and dressers, dinning sets, home theater seating, office furnishing, patio furnishing, rugs, lighting and mattresses including the company’s very own Lady Americana brand as well. The Lady Americana unit of the company was originally called Furniture Direct which was purchased in 1993 by Bill and Larry Mathis, who are currently running the retail company they bought in 1988 from their father Don Mathis. Don Mathis was the co-founder of the company along with Budd Mathis. The pioneers laid the foundation of the furniture retailer in 1960.

Mathis Brothers Furniture enjoyed over a quarter of a century of successful business operations before the management transition was made and before the next generation of the family took control of the business and launched the ideas that propelled the brand to new heights. Mathis Brothers has since then followed aggressive and engaging pricing strategies that have drawn consumers looking for furniture and other furnishing products for affordable prices to its stores. While the discount value pricing is one feature that attracts consumers to the retailer, it is just one of the many reasons to choose it over its competition.

Mathis Brothers Furniture also offers the services of interior designers to assist consumers in finding just the right kind of furnishing items, accessories, color themes and designs to match their preferences and residential and professional spaces. While the retail brand is exploring new markets to broaden its reach and add value to its business, it is also taking great social responsibility. Mathis Brothers contributes to a number of charities including Relay for Life, Regional Food Bank of Oklahoma and the American National Red Cross, sharing its profits for the development of the local communities.

The Study Team Canudas and Exporting Franchises organized the first breakfast meeting that served for discussion and training of Franchisees Argentinian who export their concepts. The event was held on 26 January in principle 26 of the Tower Galicia, with the support of Banco Galicia. The meeting for business franchises and brand, aimed to bring together companies who export or who aim to grow internationally.

Present were the heads of ProntoWash, 47 Street, Freddo, Sushi Club, among others, who gave his opinion and argued before Cdor exposure. Carlos Canudas. Was discussed in a round, strengths and problems of the sector’s exports, creating a new scope for strengthening Argentine brands Abroad.

One of the most relevant topics of discussion was the difficulty for franchisors to monitor when their overseas operations as well as their adaptation to different cultures and ways of consumption, different in many respects to Argentina. There was also talk of creating an advisory council to help new businesses to export, therefore, due to the large turnout, will organize another meeting to address this issue and others.

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